In the wake of TikTok's looming ban, many have decided to show Congress their disdain by downloading Xiaohongshu, reflecting a powerful shift among content creators.
Since Monday, the Chinese social media app Xiaohongshu has been the most downloaded free app in Apple's App Store, with U.S. downloads up more than 20 times.
The rise of Xiaohongshu, especially among 'TikTok refugees', highlights a growing interest in alternative platforms, particularly driven by Black creators and young women of color.
With 300 million active users, Xiaohongshu is garnering attention as a lifestyle and beauty-focused platform, reflecting a broader trend of users seeking diverse content.
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