Saying it does not want to promote negative body comparisons, TikTok is cracking down on posts about disordered eating, dangerous weight-loss habits and potentially harmful weight-management products. The wildly popular social media app updated its community guidelines last week, introducing a slate of new rules that it hopes will make the platform a safer place for its roughly 1 billion users worldwide.
Weight-loss videos comprise a huge category on TikTok, with influencers extensively detailing and demonstrating how they slimmed down. Such videos have proliferated in the last few years with the rise of injectable prescription drugs such as Ozempic, Wegovy and Mounjaro, which many people are using to shed weight quickly.
The new guidelines explicitly break down such content into four categories: allowed; not allowed; restricted to users 18 and older; and ineligible for the For You Feed, TikTok's personalized recommendation algorithm. They go into effect May 17.
The new guidelines are intended to improve understanding and bring greater transparency about our rules and how we enforce them, Adam Presser, TikTok's head of operations as well as the company's trust and safety unit, said in a statement.
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