A streak badge will appear next to a user's name in the messaging tab if DMs are exchanged for three consecutive days. TikTok will also send reminders to maintain these streaks, which will be discontinued if users do not respond within 24 hours.
The purpose behind streaks is to boost user engagement and add a dynamic interactive layer to the TikTok experience. TikTok is also testing for users to upload longer videos, similar to YouTube.
Snapchat has long used streaks as a measure of friendship and interaction frequency. TikTok is potentially emulating this culture. However, some users are expressing confusion over this feature's introduction on TikTok.
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