TikTok's partnership with the WHO aims to train influencers to create health content, combat misinformation, and promote regime-approved narratives through the Fides network.
This collaboration is designed to combat misinformation by helping influencers translate complex health information into relatable and digestible video content.
The Fides network, launched by WHO, mobilizes over 800 creators to counter misinformation, reaching 150 million users who seek credible health content.
The WHO-TikTok partnership extends beyond promotion, aiming to suppress conflicting health information and foster dialogues around evidence-based public health.
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