TikTok Shop is a new online marketplace segment of TikTok, launched in the U.S. in September 2023. While it allows users to buy from content creators and influencers, one must navigate potential risks like unverified sellers who may offer counterfeit or low-quality products. Approximately 5% of U.S. consumers utilized TikTok Shop during the 2023 holiday season. Users should look for seller verification badges to ensure safety while shopping and remain vigilant against scams including phishing attempts and counterfeit listings.
Buying items from TikTok Shop comes with risks, including scammers and poor-quality products.
To avoid falling for scams, look for a badge or checkmark on a seller's TikTok profile indicating that they are verified.
Several common TikTok Shop scams target buyers, including scams selling phony items and phishing schemes.
Scammers create attractive listings to draw customers in, which can lead to receiving counterfeit or low-quality items.
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