TikTok has evolved from a mere social media platform into a pivotal space for film marketing, where 47% of users report discovering new movies.
Among TikTok users, 36% feel inspired to purchase tickets for movies they've discovered, indicating a strong correlation between social media engagement and box office success.
The platform's innovative product features, such as Spotlight, simplify the buying process, making it easier for users to transition from discovery to action.
Collection
[
|
...
]