The overhaul will see North America general manager Sandie Hawkins - who oversees business operations, sales and marketing across the region - transferred and placed in charge of TikTok Shop in the US, its ecommerce channel, according to five people with knowledge of the changes."TikTok continues to push to maximize its commerce elements, and with Hawkins at the helm, you can expect to see the app make a much bigger push on in-stream shopping, including commerce live-streams, as part of a broader effort to shift user behaviors.
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