In a recent sponsored post, TikTok user @miller.dailylife reveals Lemon8 as a backup app for TikTok, designed for seamless user transition with automatic sign-in and follower transfer.
The advertising campaign for Lemon8 appears to be targeted towards TikTok users, promoting it as an alternative amid potential bans, indicating ByteDance's strategic focus on user retention.
TikTok began informing users that Lemon8 would integrate their TikTok usernames, highlighting a shared backend infrastructure, which ByteDance claims is unrelated to the app's ban context.
Lemon8 combines TikTok-like video content with Instagram-like photo sharing, aiming to engage predominantly Gen Z and Gen Alpha audiences, echoing the social media trends of both platforms.
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