TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research
Briefly

from Exchangewire7 months ago
People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/12/tiktok-political-content-more-confusing-less-likely-to-be-trusted-according-to-new-research/
Each party's TikTok content generated positive emotions below the UK average, with intense negative emotions prevailing.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/12/tiktok-political-content-more-confusing-less-likely-to-be-trusted-according-to-new-research/
Labour's TikTok content led in generating anger, contempt, and disgust, while Reform's content evoked intense anxiety, fear, and horror.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/12/tiktok-political-content-more-confusing-less-likely-to-be-trusted-according-to-new-research/
Read at Exchangewire
#trust #tiktok #political-content #emotions #digital-channels
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