As noted, TikTok had attempted to make a more significant eCommerce push in Europe, branching from the U.K., back in 2022, but was forced to scale back that rollout due to internal conflicts.
For non-Amazon retailers, gross merchandise volume growth in the U.S. rose 3% year over year during the two-day period of Amazon's Prime Day sale. In contrast, gross merchandise growth was actually down 6% during TikTok's Deals for You Days event, which ran from July 9 to July 17.
Collection
[
|
...
]