"Millions of items have been purchased from nearly half a million merchants and brands over the past year in the app," highlighting TikTok's growth in e-commerce.
"On Douyin, over $374 billion in product sales were made via the app in 2023, expected to rise to $548 million this year, marking a 50% increase in momentum.
"As a significant driver of Douyin's in-stream shopping growth has been the popularity of live-stream influencers selling in real-time, including AI characters streaming 24/7.
"TikTok's been trying to follow the same path by adding more in-stream purchase options, hoping to replicate Douyin's success in in-app sales.
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