"Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process on the app, allowing marketers to let TikTok’s AI handle the heavy lifting."
"This modular approach allows marketers to pick and choose which functionalities to leverage, setting it apart from competing solutions that often require full commitment to the entire suite."
"While these 'black box' models promise enhanced performance through advanced machine learning, they demand a hefty dose of trust from marketers, often lacking the insight and control they're accustomed to."
"The pitch is all about simplicity and speed - no more weeks of guesswork and endless A/B testing, which TikTok is banking on with Smart+."
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