"TikTok emerged in the late 2010s as the tool to save us from one of the great evils of social media: follower counts. Before TikTok appeared, the main social platforms of the time heavily relied on what is known as a social graph."
"The social graph supported traditional celebrity and media hierarchies; if you had a familiar name, or a legacy brand, you'd win followers immediately. ByteDance saw all the Americans with 54 followers... they could sell both their content and to them."
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