TikTok Introduces Flip Stories to Allow Creators to Share Unlockable Content With Their Follower - Lindsey Gamble
Briefly

TikTok's newly introduced Flip Stories feature empowers creators to engage followers more interactively, allowing for creative content like hidden messages or promo codes, enhancing viewer interaction.
By simply pressing a 'Hold to Flip' button, viewers can unveil a second side to TikTok Stories, enabling a fun and engaging way to connect with content.
Flip Stories also position brands to innovate their influencer marketing strategies by embedding exclusive offers, like promo codes, motivating increased viewer engagement and conversions.
This feature draws inspiration from Instagram's interactive elements, encouraging creators to engage their networks through innovative storytelling that requires viewer participation to access hidden content.
Read at Lindsey Gamble
[
|
]