The 2024 election is marked by a significant influence from younger social media content creators, particularly those on TikTok. These influencers not only helped enhance outreach efforts in political campaigns but also connected with audiences in novel ways, engaging younger generations like Gen Z. Paige Connell, a prominent TikTok creator, shared how a substantial portion of her income stems from social media, highlighting the monetization trend. Experts suggest that the speed of communication among younger influencers profoundly impacts the dynamics of political movements, potentially changing future campaign strategies.
On the eve of inauguration day, TikTok sponsored a party honoring a select group of individuals who helped with President Trump's re-election campaign.
It is the first influencer election.
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