TikTok has expanded its subscription model for TikTok Live, which was initially available on an invite-only basis, to a wider range of creators. However, this model will not be accessible to everyone, with specific eligibility requirements including a minimum age, account status, and follower count.
Eligible creators for TikTok Live subscriptions must be over 18 years old, maintain an account in good standing, have at least 10,000 followers, and achieve a minimum of 100,000 video views in the past month. This structured approach aims to ensure that the most active and engaged creators can monetize their content.
The initial rollout of the subscription will take place in several countries, including Brazil, France, Germany, Spain, the UK, Indonesia, Italy, Japan, South Korea, and the United States. This phased strategy hints at a tactical expansion to other markets over time, potentially in response to early feedback and performance metrics.
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