TikTok Spotlight is a promotional solution to drive community engagement for studios around releases and library content, helping fans explore the fandom and conversation around titles.
Marketers can leverage TikTok Spotlight to identify creators, encourage authentic content creation, amplify best-in-class TikToks, and gain insights through analytics to effectively activate around a title.
The analytics dashboard provided by Spotlight allows marketers to track the performance of titles, identify trends in real-time, engage with fandoms meaningfully, protect their intellectual property, and decide on copyright cooperation.
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