"My whole livelihood was on the line this weekend," Live shopping host Kimberly Balance told Business Insider. "Never experienced anything like this the entire time that I've been a business owner." Balance, who goes by KIMMIEBBAGS, sells luxury consignment goods on TikTok, Instagram, and the marketplace platform Whatnot. Last week, she relocated her business from Florida to California to expand her live shopping operations. Balance was set to host a six-hour live shopping show on TikTok on Saturday as part of a new live shopping partnership she had struck with Reunited Luxury. On Thursday evening, TikTok informed her that her Friday meeting with the platform's luxury sales manager was canceled. Her show on Saturday was canceled soon after, in a blow to her business' revenue.
Since it launched in 2023, TikTok's online marketplace, TikTok Shop, has quickly become a prime source of revenue for creators on the platform. The app also has an affiliate program where creators can earn a commission for sales they help drive by tagging products in videos or live streams.
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