TikTok has agreed to withdraw a rewards feature that raised concerns about its potential to encourage excessive screen time, particularly among children, the European Union's executive commission said Monday.
The commission has however ruled that the withdrawal is legally binding, which sends a clear message to the entire social media industry, said Margrethe Vestager, European commission for digital affairs.
Design features on platforms with addictive effects put the well-being of their users at risk, she said in a statement. That's why we have made TikTok's commitments under the DSA legally binding.
Users could watch up to one hour a day of videos to earn rewards, which were capped at the equivalent of one euro ($1.09) a day.
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