TikTok Adds Search Insights to Better Inform Content Strategies
Briefly

"Creators can see which topics are most popular based on a popularity score or the Recommended Topic label next to the search term."
And just like YouTube, creators will also be able to search for 'gap topics', which are subjects that are searched for often, but aren't featured in a large number of videos on TikTok.
Read at Social Media Today
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