Dividing social media assets during divorce is a growing challenge for couples, especially with accounts that yield income and have significant follower bases.
Kat Stickler's control of their TikTok account has led to considerable financial benefits, showcasing the importance of social media in personal branding and career success.
As influencer Vivian Tu noted, social media platforms can serve as modern resumes, emphasizing the need for clear agreements on their ownership and value in divorces.
Divorce attorneys are increasingly advising clients on how to evaluate the worth of social media accounts, reflecting the changing dynamics of assets in modern relationships.
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