Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilized

"It's definitely a flip in the story that 'Meta no longer works' and has gotten too expensive," said Calla Murphy, vp of digital strategy & integrated marketing at Belardi Wong.

In January 2023, Meta CPMs dropped 20% year-over-year across the e-commerce brands Belardi Wong works with. By the end of 2023, CPMs decreased by 22% year-over-year, with ROAS increasing by 32%, Murphy said.

Read at Modern Retail