Kina Desantis transformed from a novice real estate agent to a successful brokerage owner in Irvine, California, leveraging TikTok for lead generation. Focused on educating first-time and move-up buyers through short, informative videos, she achieved remarkable sales volumes of $11 million in her first year, escalating to $89 million in her fourth year. Desantis' strategy involved small, consistent improvements in her content delivery and a deep understanding of TikTok's algorithm, which rewards niche-focused content that resonates with specific audiences.
When we caught Kina on a recent episode of the Real Estate Rockstars podcast, we had questions... can you really gentle parent your way to real estate success on TikTok?
Kina found her audience and posting strategy early, but her success came from slowly iterating on what worked. Tiny incremental improvements in your script, delivery, graphics or choice of topics can lead to big results.
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