The distinctive nature of a brand is its lifeblood, significantly enhancing recognition and value. Yet, many organizations overlook the vital investments needed to cultivate identifiability.
The 'Spot the Brand' game was designed not just for fun, but to intricately link the act of playing with the deeper understanding of brand asset investment and its rewards.
By leveraging a game that invites interaction, we created an engaging way for marketers to understand that recognizable brands command attention and higher prices.
Engagement was paramount, as the playability of our game not only entertained but educated marketers on the strategic importance of distinctive branding.
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