Michel Pham warns that brands should avoid partisan messaging post-election, as it risks alienating customers, stressing that a neutral tone is crucial.
Pham critiques the idea of urging customers to 'relax' after the election, emphasizing this assumes widespread anxiety, which isn't accurate given the divided electorate.
He suggests taking time to craft the right message, asserting that a poorly timed response could backfire and alienate sectors of the customer base.
Though some brands found success with calming messages post-election, Pham cautions that achieving resonance often requires both luck and appropriate timing.
#post-election-marketing #political-messaging #consumer-behavior #brand-strategy #marketing-communication
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