'This is garbage': Step aside, influencers we're now in the era of de-influencing
Briefly

I got influenced mostly by skin care stuff... Add to cart.' After a while, Wiebe began to realize just how much money she was spending on stuff she saw being pushed on social media. That's when she knew things had to change.
Companies pay people with a lot of followers on social media to promote their products. These creators then make content, typically videos, where they recommend the products and services, often adding a discount code their followers can use to sweeten the deal.
Read at www.npr.org
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