This Entrepreneur Is Helping Brands Build New Revenue Streams Off Their Marketing Strategy

Gokce Guven aims to transform marketing from a mere expense to a revenue-generating opportunity by embedding cash-back and rewards programs into client websites.

Kalder charges a monthly fee of 60 cents and a small processing fee for each customer who links their credit card, plus a half-cent per dollar on every transaction.

Guven explains that successful companies have integrated financial technology into their marketing strategies, creating new revenue streams that enhance customer loyalty.

With $11 million funding and a valuation of $35 million, Kalder has generated $1.5 million in revenue by leveraging innovative marketing tactics for clients.

Read at Forbes