As businesses adjust to the unpredictable nature of President Trump's tariff policies, the field of pricing strategy consulting is experiencing significant pressure. Pricing strategists utilize various tools like customer research and economic modeling to optimize pricing and maximize revenue. The uncertainty regarding tariffs affects sales predictions and consumer behavior, with experts noting that this level of unpredictability is among the highest seen in recent years. Opportunities exist for brands that strategically navigate these changes, potentially gaining market advantage by managing their pricing in response to competitors' strategies.
Robert Haslehurst, who leads the global pricing practice at L.E.K. Consulting, noted that the uncertainty surrounding tariffs is at an all-time high, matching only the early Covid lockdowns and the 2007-08 financial crisis.
William Humsi, a partner at Simon-Kucher, highlighted that times of uncertainty can create opportunities for brands. Companies that import less from high-tariff nations may defend market share better than those that face larger cost increases.
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