"Our partnership with LG Electronics is a testament to the power of AI in transforming how viewers engage with content on television," said Tyler Cooper, CEO of TheTake.
At CES, LG is demonstrating a 'click to search' feature, which uses TheTake's real-time AI shopping technology. Viewers of LG devices can search for and identify virtually any person or product seen on screen.
The partnerships with LG and Samsung significantly expand TheTake's existing footprint of 32 million devices and give a boost to the category of shoppable ads.
The format [shoppable ads] allows individual purchases or interactions with brands to happen via a remote control or phone, and has long been championed by marketers.
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