These CEOs want a starring role in our lives and there's not much we can do about it | Larry Ryan

"Chris Kempczinski's video sampling the Big Arch burger exemplifies CEOism, where executives insert themselves into the spotlight, often leading to mockery and backlash."

"The founder of Ring featured in a Super Bowl ad, which backfired as viewers were disturbed by the surveillance implications of the technology, prompting an apology tour."

"Gianni Infantino, FIFA president, has consistently inserted himself into major events, such as giving a speech at the World Cup and unveiling a sticker album featuring himself."

"The trend of CEOism raises questions about the appropriateness of executives promoting themselves in public events, often overshadowing the products or events they represent."

CEOs are increasingly centering themselves in public events, as seen with McDonald's CEO Chris Kempczinski sampling the Big Arch burger in a video that drew mockery. This trend, termed CEOism, is evident in various industries, including the Super Bowl ad featuring the founder of Ring, which backfired due to privacy concerns. FIFA president Gianni Infantino exemplifies this behavior, frequently inserting himself into events, such as giving a speech at the World Cup and unveiling a sticker album featuring himself, which raises questions about the appropriateness of such self-promotion.

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