Cookies and device IDs signify a battle between personalization and privacy, leading to a need for privacy-compliant data access amidst the dominance of cookie discussions at Cannes Lions.
AI is vital for processing massive data volumes, surpassing cookie-based models, as brands aim to choose AI platforms for effective ad delivery strategies amidst the shifting privacy landscape.
The advertising industry is witnessing a rise in media choices such as CTV, mobile gaming, and social video, requiring marketers to navigate the increased fragmentation for optimal audience targeting strategies.
#digital-advertising #privacy-compliant-data #artificial-intelligence #media-choice #ctv-advertising
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