There's a simple reason you don't believe the influencers in your feed

Researchers found that followers react more positively to sponsored posts from influencers with fewer followers who use high-arousal language like 'amazing' and 'superb.'

Micro influencers gain engagement when using energetic language, perceived as genuine excitement, while macro influencers face skepticism for such language. Consumers view micro influencers as relatable, trusting their enthusiasm.

Read at Fast Company