Recent findings by CreativeX reveal that the average Fortune 500 brand wastes $25m annually on creative content that doesn't reach its audience due to a production system focused on quantity over deployment.
CreativeX research highlights that 52% of core marketing assets are never utilized, potentially leading to a yearly $100bn loss on content that fails to engage the audience, akin to hosting a movie premiere in a desert.
The industry faces a challenge of excessive content creation resulting in a landfill of unseen ads, with marketers striving to keep pace using generative AI to churn out more content, further exacerbating the issue.
#advertising-budgets #content-deployment #asset-utilization #marketing-inefficiency #audience-engagement
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