"Adobe is looking for an "AI evangelist" to lead the company's "artificial intelligence storytelling." Netflix, a company that sells stories to your living room, recently posted a director of product and technology communications role with a salary range of up to $775,000. Microsoft began publishing a print magazine, Signal, last year, calling it an "antidote to the ephemeral nature of digital.""
"Three years after the mainstream adoption of ChatGPT, results have been mixed: Within tech firms, vibe coding is nixing the need for entry-level software developers, while some workers across industries are foisting rapidly generated, verbose, and sloppy AI nonsense onto their colleagues, leading to wasted time and a breakdown of trust. Even Sam Altman said last year that people have started to affect a sort of AI accent when speaking, and now some social platform discourse "feels very fake.""
Tech companies are investing heavily in communications and storytelling roles as generative AI increases content volume and noise. Firms including Andreessen Horowitz, Adobe, Netflix, Microsoft, Anthropic, and OpenAI are hiring or expanding communications teams and offering unusually high salaries. Generative AI has reduced demand for certain entry-level technical roles while producing low-quality, verbose output that wastes time and erodes trust. Some public discourse reflects an artificial AI accent and feels inauthentic. The growth in AI-generated content has amplified the need for skilled communicators to shape narratives, restore credibility, and translate technical advances into clear, persuasive messaging.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]