The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
Briefly

The Trade Desk's acquisition of Sincera aims to enhance their capability to provide advertisers with refined insights into the value of their impressions, marking a strategic growth effort.
T-Mobile's acquisition of Vistar Media for USD$600m will blend superior technology and customer data, enabling T-Mobile to diversify its revenue streams beyond traditional mobile services.
Elon Musk is adding multiple defendants to his lawsuit against advertisers, alleging a conspiracy to boycott X, further complicating the ongoing conflict over platform safety and advertiser trust.
The US government is suing Elon Musk for failing to disclose his Twitter stock ownership, spotlighting regulatory scrutiny in the midst of controversial business dealings.
Read at Exchangewire
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