Martin Huntbach, CMO at ScoreApp, emphasized that "Your content funnel should help prospects fall in love with you, and you'll make more sales quicker on the back of it." He suggests offering mini courses to create trust and excitement among prospects, leading to fruitful sales conversations.
Rachel Meyrowitz, director of demand generation at Banzai, stated that "95% of marketing specialists believe webinars to be integral to their overall content marketing strategy." She highlighted the effectiveness of both live and on-demand webinars, stressing the importance of promoting them through compelling landing pages.
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