YouTube's new feature under test could allow users to swipe up endlessly to discover more videos, transforming the content discovery process on the platform.
The user test aims to integrate long-form videos into a continuous feed, akin to TikTok, potentially revolutionizing how viewers consume content on YouTube.
While the current test is limited to a small group and may not launch widely, it indicates YouTube's commitment to enhancing user engagement and content discovery.
YouTube's emphasis on experimenting with new formats and features reflects its intention to adapt to users' viewing habits and keep pace with competitors like TikTok.
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