The Stratocaster is 70. Fender's CMO believes Jimi Hendrix is key to the next 70
Briefly

from The Drum10 months ago
The brand is celebrating its 70th anniversary with the 'A Guitar Forever Ahead Of Its Time' campaign, featuring a hero film with musicians putting a spin on Jimi Hendrix's Voodoo Child.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-key-the-next-70
Fender CMO Evan Jones channels the past, using Hendrix to build connections in the future, aiming to showcase the durability and flexibility of the Stratocaster.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-key-the-next-70
Read at The Drum
#fender #jimi-hendrix #brand-strategy #musical-instruments
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