""Everyone kept saying, 'I used to love going to P.F. Chang's.'""
""I think marketing departments sometimes work in silos. That's just not how I was raised in the industry.""
Holly Smith recognized the emotional connection many people have with P.F. Chang's, viewing it as an opportunity to revitalize the brand. Instead of worrying about declining popularity, she focused on reawakening the brand's legacy. Her initial strategy as Chief Marketing Officer involved prioritizing internal collaboration among departments, emphasizing that effective marketing must integrate with operations. Smith's approach is rooted in her extensive experience in the restaurant industry, where she learned the importance of cohesive teamwork in executing successful marketing campaigns.
Read at Entrepreneur
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