The strange evolution of the sponsored stream
Briefly

"When you can run ads on Reddit, leave the comments open (which no one ever does), and not cry when you read the responses, that's an encouraging signal." - Theorycraft Games Head of Marketing, Alex Goepfert, emphasizes the importance of embracing public feedback for successful marketing.
"A consistent focus for us is building authentic partnerships with content creators and inviting them to playtest SUPERVIVE for years, which helps cultivate enthusiasm pre-launch." - Emphasizing the significance of early collaboration with influencers.
Read at Polygon
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