According to AA/WARC’s latest Expenditure Report, UK festival season ad spend is projected to reach £10.5bn, marking an increase of almost 8% from last year.
Video giants like Paramount are facing significant challenges, including a class action lawsuit in California over alleged privacy violations related to tracking viewers' habits for targeted advertising.
Sky Media is encountering major financial troubles due to a blunder that resulted in the underpayment of advertising partners, potentially leading to hundreds of millions in expenses.
Google has introduced new curation capabilities in its Ad Manager to help advertisers streamline media buying, moving away from traditional programmatic methods.
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