Transparency is the first step towards transformative change. Nielsen research found that 94% of consumers offer loyalty to brands giving complete supply chain transparency, while 39% agree they will potentially switch brands if another is more transparent.
The Impact Receipt not only informs our customers about their purchases but also integrates seamlessly with Vaayu's technology to make this data comprehensible and actionable.
Technology is crucial in mapping and reducing fashion's environmental impact. It's the only way forward for speed and scale and the reason I started Vaayu in 2020.
The Impact Receipt provides brands with a tangible example of how to share climate impact data and credible, non-greenwashing claims, empowering informed consumer decisions.
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