According to a report from Morning Consult, a staggering 57% of individuals born between 1995 and 2010 express a desire to become influencers, showcasing an unprecedented cultural shift towards content creation as a viable career path.
Wendy Connell, VP of marketing at Soundstripe, emphasizes the importance of simplifying the synch licensing process for aspiring creators, stating, 'We need to guide people through this complicated process and make it as easy as possible... ensure that they're covered, it's legal, and take care of all the complications for them.'
The explosion in content creation is not solely limited to younger generations; a survey revealed that 41% of all surveyed adults perceive content creation as a preferential career option. This indicates a broadening acceptance and pursuit of creative occupations across diverse age groups.
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