The 'retirement' of M&M spokescandies raises questions about viral marketing, edgy content
Briefly

Rest assured, Mars Wrigley's beloved M&M characters are still the chocolate brand's official spokescandies, according to a recent news release.What was expected to be an "indefinite pause" and replacement of the candies was a marketing stunt building up to its debut in the Super Bowl.Earlier this week, the chocolate brand dropped the news that the spokescandies would retire and real-life actress Maya Rudolph would be the new spokesperson.
Read at Digiday
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