The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?
Briefly

from www.fastcompany.com4 months ago
The game, which ended with players eating the Pop-Tarts mascot, generated an astounding $12.1 million in media exposure.
www.fastcompany.comhttps://www.fastcompany.com/91003792/the-pop-tarts-bowl-featured-the-ritual-sacrifice-of-the-brand-mascot-it-was-weird-but-was-it-smart
The Pop-Tart, which was disconcertingly lowered into a toaster at halftime and then consumed as a post-game victory snack by the Kansas State Wildcats players, danced around the sidelines throughout the game, earning it a significant amount of sweet air time.
www.fastcompany.comhttps://www.fastcompany.com/91003792/the-pop-tarts-bowl-featured-the-ritual-sacrifice-of-the-brand-mascot-it-was-weird-but-was-it-smart
Read at www.fastcompany.com
#pop-tart #kellanova #sponsorship #media-exposur #brand
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