The PGA Tour is launching the Creator Council to engage younger audiences through collaborations with top golf content creators, allowing for more dynamic fan engagement opportunities.
This initiative represents a shift from one-off events to a long-term integrated strategy, as the PGA Tour looks to deepen relationships with creators and amplify their media presence.
The Creator Council, comprising notable golf personalities, aims to develop comprehensive strategies for fan engagement, collaborative content, and enhancements for PGA Tour events.
By leveraging the popularity and content creation skills of these individuals, the PGA Tour seeks to tap into new audiences, particularly on digital platforms like YouTube.
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