The path to personalization: A roadmap for marketers | MarTech
Briefly

82% of consumers say personalization drives their brand choice.
Learn how to break down data silos and achieve customer-focused data quality with automated data ingestion and quality functions.
Discover the power of dynamic segmentation that reflects real-time aggregations, moving beyond simplified, product-centric segments.
Understand how to shift from single-channel optimization to full customer value optimization, enhancing lifetime value through journey optimization and measurement.
Read at MarTech
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