Opera's browser follows the trajectory set by Chrome, but prioritizes user choice in cookie settings, adapting to the evolving digital landscape and their audience's needs.
Opera Ads, launched in 2019, is designed to rely on search intent and context rather than third-party cookies, allowing it to thrive despite Google's shifts in policy.
With revenue significantly increasing, Opera Ads emphasizes transparent scaling of supply and direct partnerships, hoping to solidify its foothold in the competitive ad market.
Despite having a small market share, Opera Ads has effectively managed to generate substantial revenue by diversifying its offerings and focusing on user data that doesn't depend on cookies.
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