The NFL hopes Gen Z influencers will convince people to sign up for the NFL Sunday Ticket
Briefly

* By Julian Cannon



YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket, a package for out-of-market games, by appealing to them through the league's YouTube channel.Social media influencers were paid to travel to create content around the NFL Draft in Kansas City, MO to encourage football fans to sign up ahead of the upcoming season to promote Sunday Ticket, which launched on April 11th, weeks ahead of the NFL Draft.
Read at Digiday
[
add
]
[
|
|
]