"I spend a lot of time on Instagram, WhatsApp, TikTok, YouTube ... social media in general is just an amazing opportunity for any brand of any size,"
"A lot of purchase decisions begin on TikTok, and so we want to make sure that we are front and center."
"Both brands, Crocs and Hey Dude, are the number one and number two footwear brands on TikTok Shop,"
"Those holes are where your dignity leaks out."
Terence Reilly transformed Crocs into a cultural phenomenon after joining as Chief Brand Officer in 2011, then left in 2020 to turn Stanley’s oversized water bottle into a must-have. He returned to Crocs last year to expand partnerships and social media presence, advising executives to spend half their time and nearly all marketing budgets on social platforms. Crocs and Hey Dude prioritized TikTok Live shopping and the platform’s Shop; both rank as the top two footwear brands on TikTok Shop. Direct-to-consumer revenue rose, but overall Q3 2025 revenues fell: Crocs down 2.5% and Hey Dude down 21.6%. Reilly plans limited-edition drops and celebrity partnerships, including Jelly Roll and Sydney Sweeney, to drive revitalization.
Read at New York Post
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